Patron of the campaign, HRH The Prince of Wales, who himself is the United Kingdom’s most significant sheep farmer, launched the initiative in September 2010 with a Wool Week in Saville Row, London.
Research commissioned by the Prince suggested that wool and its outstanding characteristics had been forgotten due to the rise in popularity of synthetic fibres and the rush to embrace all things new.
As a serious environmentalist, the Prince believes that the natural, sustainable and highly technical abilities of wool can offer fashion, interiors and the built environment a host of superior benefits, while helping to care for the planet.
The Campaign for Wool brings together farming and textile industries with wool organisations from across the world.
Supported by New Zealand, the campaign is working to reintroduce this wonder fibre to today’s generation by promoting the benefits of wool – such as being flame retardant, sun safe, breathable, biodegradable, as well as natural and renewable.
In promoting these benefits, we are seeking to get people talking about wool again; so that when purchasing decisions matter, people choose wool.
Please visit the “Campaign for Wool” website for more details: